Training is better when you're not doing it alone.
You found your people. Now let's get fast.
Cartel Coaching Membership
Not a plan dropped in your inbox. Not a spreadsheet a robot spat out. We set your training to your zones, coach you to adapt it to your life, and do it together as a crew. Beginner or elite, there's a place for you here.
You found your people. Now let's get fast.
What's Included
One membership. One price. Tim puts you on the right training track based on your experience — beginners through to athletes chasing Kona slots. Same community, same coaches, same price.
Real structure set to your own zones from testing, loaded into TrainingPeaks, and coached to adapt around your life. Not a generic download.
Group calls with Tim scheduled throughout the week — Q&A, training support, and Tim sharing the why behind the program. All recorded to watch back anytime.
All levels. No silly questions. The honest, practical conversation about training, life, and getting to the start line. Em's on the same program as you.
Tim's complete education library. Stop just following a plan — start understanding the why behind every session.
Fuelling calculators, packing checklists, pacing guides, race strategy templates. Everything Tim uses with his athletes.
Members get first access and member pricing on Cartel Coaching camps. Coached sessions, real race environments, your people.
Inside the Platform
Every classroom is built for a specific purpose. Sprint to Ironman. Race-day toolkit to The Classroom. It's all there from day one — structured, searchable, and actually useful.
The perfect place to start — or race fast. 750m swim · 20km bike · 5km run. Plans, race strategy and everything you need to nail your first or fastest sprint.
The distance that started it all. 1.5km swim · 40km bike · 10km run. Fast, furious and no room to hide. Tim's Olympic programming is built for athletes who want to hurt properly.
The sweet spot of triathlon. 70.3 / T100 — 1.9km · 90km · 21.1km. Long enough to need real strategy. Short enough to race multiple times a year. This is where most Cartel athletes live.
The full distance. 3.8km swim · 180km bike · 42.2km run. Structured training plans built for athletes who want to cross that line and actually remember the run.
Want to go deep on one discipline? Whether you're prepping for a standalone swim, bike or run event — or just targeting a weakness — these targeted blocks get you there.
Where the rubber hits the road. Stop just following a plan and start understanding what you're doing and why. Tim's full coaching philosophy, explained.
Race day checklists. Fuelling calculators. Pacing guides. Taper protocols. The stuff that keeps you on track when nerves kick in and your brain goes offline.
The Coaching
"Ex-pro perspective. Age-group reality. The gap between where you are and where you want to be isn't as wide as you think."
Cal Millward — Co-Founder, ex-professional triathleteTraining Tracks
Tim places you on the right track during onboarding. As you progress, he moves you up. No upsell. No billing change. Progression feels like a win — not a credit card charge.
Track 01
Beginner
New to triathlon or returning after a break. Building the foundations right from the start, with Tim's structure and the community behind you.
Track 02
Intermediate
You've done the distances. Now you want to race smarter, stop guessing, and actually understand your training.
Track 03
Advanced
Chasing podiums, Kona qualification, or just relentlessly optimising every variable. You know what you're doing — Tim keeps up.
Tim decides your track during onboarding — based on your race history and goals. If you progress, he moves you up. No forms, no fuss.
Structured coaching. Live calls. A community that trains with you. The education library. The toolkit. All in. No tiers. No add-ons.
USD per month · cancel anytime
Head Coach — Wanaka, NZ
Olympic-level triathlon coach. Built programs for athletes from sprint distance to Kona qualifiers. Tim coaches all three tracks and leads the regular coaching calls.
Co-Founder — Ex-Professional Triathlete
16 professional podiums. Two-time 70.3 Boulder champion. Founder of the 750-strong Cupcake Cartel community. Cal brings the athlete perspective from both sides of the tape.
Co-Founder — Age Group Athlete, Kona Finisher
Zero athletic background to Ironman World Championship in four years. Em runs the new member induction and is in the community every day as a fellow athlete. She's proof the program works from the very beginning.