Now accepting founding members · first 150 at the founding rate

Elite coaching.
For every athlete.

A real coached plan in TrainingPeaks, live calls every week, and a whole crew in your corner. Whatever your level, you're one of us. Try it free for 7 days.

Coached by Tim Brazier, with Cal Millward & Em Watson
This is the Cartel

You won't do it alone.
That's the whole point.

Foggy start lines, mud-caked grins, first podiums and hard-won finishes. Whatever your level, this is your crew. One team, every distance, nobody left on their own.

No athletic background needed, no deep pockets. Just real triathlon and real people getting each other to the start line.

your tribe is here
You're in good hands
The coaching behind it all is the real deal.
"He sees the person before the athlete. Tim helped me find a new level of freedom, engagement and love for triathlon."
Emma Jeffcoat
Olympian · World Mixed Relay Champion
"I owe a huge part of the athlete I am today to Tim. He laid the foundation for everything that's come since."
Kyle Smith
NZ Pro · T100 & 70.3 Champion
"Care, curiosity and understanding that's hard to find. He challenges you, supports you, and builds an environment where you improve."
Braden Currie
Multiple Ironman Champion
"He sees the person before the athlete. Tim helped me find a new level of freedom, engagement and love for triathlon."
Emma Jeffcoat
Olympian · World Mixed Relay Champion
"I owe a huge part of the athlete I am today to Tim. He laid the foundation for everything that's come since."
Kyle Smith
NZ Pro · T100 & 70.3 Champion
"Care, curiosity and understanding that's hard to find. He challenges you, supports you, and builds an environment where you improve."
Braden Currie
Multiple Ironman Champion
Inside Cartel

Elite plans. Without the elite price tag.

Tim's race-build plans, delivered straight into your TrainingPeaks, with weekly calls with Tim and Cal and a crew around you. Elite coaching, minus the elite price tag.

01

The race-build library

Tim's 16-week race and base build plans, Sprint to Ironman, designed by an elite coach and ready when you are.

02

Delivered in TrainingPeaks

Plans download straight into your TrainingPeaks account, structured and set to your zones. Not a PDF you decode alone.

03

Weekly coaching calls

Live group calls with Tim and Cal every week, recordings included, so you never miss the why behind the work.

04

A crew that shows up

Real athletes, all levels, all over the world. The people who make the training stick, beside you every step.

An offering for everyone

Find your level. Lock in the founding rate.

Start free, then step into the tier that fits. Everyone's in the same crew and on the same coaching brain, from the Community up to Partnership.

Try Cartel free for 7 days.
Get inside the platform, meet the crew, see a real plan. No commitment.
Start your free trial
Community
Community
$65 USD / mo$89 AUD · founding rate, locked for life
The membership. A real plan, the calls and a crew, everyone in.
  • Proven TrainingPeaks plans, Sprint to Ironman
  • Weekly coaching calls with Tim and Cal
  • The full education library and classroom
  • Private Skool community and accountability
  • Race guides, nutrition and equipment resources
  • 10% off all Cartel camps
Start free trial
Personal coaching
Squad
$240 USD / mo$329 AUD · personal coaching
Your own plan and a coach who knows you.
  • Everything in Community, plus:
  • Your own TrainingPeaks plan, built around you
  • Fortnightly planning and coach review
  • A personal race plan and race debrief
  • Structured coach support in business hours
  • 20% off camps, plus early access
Join the Squad
By application
Partnership
$437 USD / mo$599 AUD · by application
Your coach actively manages every part of your performance.
  • Everything in Squad, plus:
  • A fully customised plan and personal strength work
  • Weekly reviews and continuous adjustments
  • Direct, ongoing access to your coach
  • Monthly performance dashboard and coach insights
  • Up to 3 camps included, priority booking
Apply for Partnership

The first 150 founding members lock in the $65 USD rate for life. As Cartel grows, the price rises for everyone after you.

Compare the tiers

Three tiers. Pick your level of support.

Everyone gets the plan, the education and the crew. As you move up, the coaching gets more personal and more hands on.

Swipe to compare →
What you get Community$65 USD / mo$89 AUD Squad$240 USD / mo$329 AUD Partnership$437 USD / mo$599 AUD
Your training planProven plansPersonal planFully custom
Plan updates·FortnightlyContinuous
Coach reviewsGroup callsFortnightly 1:1Weekly 1:1
Coach accessCommunity & callsBusiness hoursDirect, ongoing
Race supportRace guidesPlan + debriefFull race strategy
Strength & conditioning··Personalised
Performance tracking··Dashboard + insights
Weekly calls with Tim and Cal
Education library & Skool community
Camps10% off20% off + early accessUp to 3 included + priority
The coaching philosophy

Train with purpose. Not noise.

Cut through the noise, follow the structure, lay a foundation, and let the result come. Press play and see what coaching at Cartel actually looks like.

Watch the film · with sound
The Team

Three of us. One team in your corner.

A head coach, an ex-pro, and a coach who's walked the same path as you. We all bring something different, and we're all in this with you.

Tim Brazier
Head Coach
Tim Brazier

Tim's the coaching brain behind everything. Based in Wanaka, New Zealand, he's coached at the Olympic level, worked with Commonwealth Games representatives, and helped pros win iron-distance races around the world. He holds a Bachelor's and Master's in Physical Education from Otago and is an IRONMAN University Certified Coach.

But the work he loves most is taking someone who's just signed up for their first sprint and showing them they can do something they didn't think was possible. The principles don't change whether you're chasing Kona or your local sprint. Structure matters. Recovery matters. Understanding why you're doing what you're doing matters most of all.

I don't just want to tell you what to do. I want you to understand why. An athlete who gets their training makes better decisions on race day and stays in this sport for the long haul.
Cal Millward
Coach · Ex-Pro
Cal Millward

Cal raced professionally for years, sixteen podiums, multiple 70.3 wins, going head to head with legends like Craig Alexander and Cameron Brown. He once won a 70.3 by three seconds. Three. When he retired from pro racing he built the Cupcake Cartel, a global triathlon team, and he's now back racing as an age grouper with the fire burning just as hot.

That pro experience is something you can't fake. Cal brings the insight you only get from racing at the very sharp end, what actually matters on race day, what's noise, and how to keep loving the sport while you chase something big.

Real coaching, real community, totally accessible. Your tribe is here. Now let's get fast.
Em Watson
Coach · Community Lead
Em Watson

Em came into this sport with no athletic background at all. Four years ago she was 148 kilos, taught herself to run from YouTube, and got injured almost immediately because nobody told her what she was doing wrong. She figured it out the hard way, alone, and went all the way to the Ironman World Championship in Kona.

That journey is exactly why she does what she does. She knows firsthand the difference between trying to work it out on your own and having people in your corner who actually know their stuff. She leads the Cartel community and works alongside Tim on the coaching side, making sure no member ever has to figure it out alone the way she did. You might know her as @emz2ironman.

I want to be the person I didn't have when I started. Whatever level you're at, you've got someone who gets it.
Become a founder

Stop training alone.

Elite-level coaching, a plan built around you, and a team that shows up. The first 150 lock in the founding rate for life, and help shape what Cartel becomes.

Founding rate · $65 USD a month · locked for life