Cartel Coaching — Swim. Bike. Run. Together.

This is the Cartel

You won't do it alone.
That's the whole point.

Foggy start lines, mud-caked grins, first podiums and hard-won finishes. Whatever your level, this is your crew. One team, every distance, nobody left on their own.

No athletic background needed, no deep pockets. Just real triathlon and real people getting each other to the start line.

your tribe is here

You're in good hands

The coaching behind it all is the real deal.

"He sees the person before the athlete. Tim helped me find a new level of freedom, engagement and love for triathlon."

Emma Jeffcoat

Olympian · World Mixed Relay Champion

"I owe a huge part of the athlete I am today to Tim. He laid the foundation for everything that's come since."

Kyle Smith

NZ Pro · T100 & 70.3 Champion

"Care, curiosity and understanding that's hard to find. He challenges you, supports you, and builds an environment where you improve."

Braden Currie

Multiple Ironman Champion

"He sees the person before the athlete. Tim helped me find a new level of freedom, engagement and love for triathlon."

Emma Jeffcoat

Olympian · World Mixed Relay Champion

"I owe a huge part of the athlete I am today to Tim. He laid the foundation for everything that's come since."

Kyle Smith

NZ Pro · T100 & 70.3 Champion

"Care, curiosity and understanding that's hard to find. He challenges you, supports you, and builds an environment where you improve."

Braden Currie

Multiple Ironman Champion

Watch · 60 seconds

What Cartel Coaching Is

This is where you stop figuring it out alone.

Triathlon's hard enough without doing it on your own. Decoding a spreadsheet, guessing if you're training right, with nobody to ask. That's the bit we fix.

You get a real plan loaded into TrainingPeaks and set to your zones, coaches you can actually reach through the week, and a crew going through the same thing beside you. Ask the daft question. Ask the big one. Someone who knows the answer is right there.

And we don't just hand it over and walk off. We show you the why behind every session, so you grow into an athlete who can make their own calls on race day. That's real coaching, the kind that used to cost a fortune, made for the rest of us.

Now FormingThe Founding150

Get in while it's small. Lock it in for life.

Cartel's brand new, and that's the whole point. The first 150 members get in at the founding rate, and that rate is locked for life. Not locked until we put prices up. Locked. As we grow, the model and the price will change for everyone after you. The founders keep their seat, and their rate, for good.

The Membership

$65 USD / mo$89 AUD · founding rate, locked for life

Everyone in, together

A real coached plan in TrainingPeaks set to your zones, live coaching calls every week, the full classroom, and a crew that shows up. The same coaching brain that guides the pros, made reachable.

One-on-One with Tim

$600 AUD / moBy application · spots very limited

Fully personal coaching

Tim's individual coaching, built entirely around one athlete with a big goal. This is the premium tier the membership is modelled on, the same principles, made personal. The ceiling of what's possible.

Here's the real deal with founding membership: you help shape it. Right now Cartel is small enough that your feedback becomes the product. What works, what doesn't, what you need, that's what we build the rest of this on. Founding members aren't just getting coaching. They're helping make it.

Claim a founding spot

A Look Inside

Here's what it actually looks like.

No mystery, no vague promises. This is the real thing you get the moment you join, structured programming in TrainingPeaks, a full classroom of coached lessons, and a plan for every distance.

Your training, in TrainingPeaks

Structured. Specific. Coached.

A real week from a Cartel plan. Threshold tests, intervals with targets, strength work, every session with a purpose and the numbers behind it. Not a PDF you decode alone. Loaded into TrainingPeaks and set to your zones.

Live coaching calls

Real coaches. On the call.

Every week, Tim leads a live session and opens the floor. Cal drops in with the ex-pro view, Em asks what you're thinking. Bring a question, get a real answer. Can't make it live? Every call is recorded and waiting in your classroom.

The classroom

Learn the why, not just the what.

A full library of coached education, built by Tim. Zone 2, fuelling, recovery, race strategy, all explained simply. So when a session lands in your plan, you understand what it's for and how to nail it.

Sprint

750m · 20km · 5km. Where most athletes start.

Olympic

1.5km · 40km · 10km. Fast and no room to hide.

Middle Distance

70.3 / T100. The sweet spot of triathlon.

Ironman 140.6

3.8km · 180km · 42.2km. The full distance.

The Classroom

Understand the why. Tim's philosophy, explained.

Tool Kit

Checklists, fuelling, pacing. Race-day ready.

It all lives in one place on Skool, a simple, friendly app that keeps your plans, calls, classroom and crew together. You join, and you're in.

Hosted on Skool · skool.com/cartel-coaching

The Team

Three of us. One team in your corner.

A head coach, an ex-pro, and a coach who's walked the same path as you. We all bring something different, and we're all in this with you.

Head Coach

Tim Brazier

Tim's the coaching brain behind everything. Based in Wanaka, New Zealand, he's coached at the Olympic level, worked with Commonwealth Games representatives, and helped pros win iron-distance races around the world. He holds a Bachelor's and Master's in Physical Education from Otago and is an IRONMAN University Certified Coach.

But the work he loves most is taking someone who's just signed up for their first sprint and showing them they can do something they didn't think was possible. The principles don't change whether you're chasing Kona or your local sprint. Structure matters. Recovery matters. Understanding why you're doing what you're doing matters most of all.

I don't just want to tell you what to do. I want you to understand why. An athlete who gets their training makes better decisions on race day and stays in this sport for the long haul.

Coach · Ex-Pro

Cal Millward

Cal raced professionally for years, sixteen podiums, multiple 70.3 wins, going head to head with legends like Craig Alexander and Cameron Brown. He once won a 70.3 by three seconds. Three. When he retired from pro racing he built the Cupcake Cartel, a global triathlon team, and he's now back racing as an age grouper with the fire burning just as hot.

That pro experience is something you can't fake. Cal brings the insight you only get from racing at the very sharp end, what actually matters on race day, what's noise, and how to keep loving the sport while you chase something big.

Real coaching, real community, totally accessible. Your tribe is here. Now let's get fast.

Coach · Community Lead

Em Watson

Em came into this sport with no athletic background at all. Four years ago she was 148 kilos, taught herself to run from YouTube, and got injured almost immediately because nobody told her what she was doing wrong. She figured it out the hard way, alone, and went all the way to the Ironman World Championship in Kona.

That journey is exactly why she does what she does. She knows firsthand the difference between trying to work it out on your own and having people in your corner who actually know their stuff. She leads the Cartel community and works alongside Tim on the coaching side, making sure no member ever has to figure it out alone the way she did. You might know her as @emz2ironman.

I want to be the person I didn't have when I started. Whatever level you're at, you've got someone who gets it.

Elite coaching.
For every athlete.

You won't do it alone.
That's the whole point.

This is where you stop figuring it out alone.

Get in while it's small. Lock it in for life.

Here's what it actually looks like.

Structured. Specific. Coached.

Real coaches. On the call.

Learn the why, not just the what.

Sprint

Olympic

Middle Distance

Ironman 140.6

The Classroom

Tool Kit

Three of us. One team in your corner.

Beyond the membership.

Coached swim sessions

Immersive training camps

Fully personal coaching

Stop training alone. Become a founder.

Elite coaching.For every athlete.

You won't do it alone.That's the whole point.

This is where you stop figuring it out alone.

Get in while it's small. Lock it in for life.

Here's what it actually looks like.

Structured. Specific. Coached.

Real coaches. On the call.

Learn the why, not just the what.

Sprint

Olympic

Middle Distance

Ironman 140.6

The Classroom

Tool Kit

Three of us. One team in your corner.

Beyond the membership.

Coached swim sessions

Immersive training camps

Fully personal coaching

Stop training alone. Become a founder.

Elite coaching.
For every athlete.

You won't do it alone.
That's the whole point.